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Launch Jan 16, 2026 9 min readArun Kumar
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How to Get Your First 10 KDP Reviews (Legally)

Key Takeaways

  • Never buy reviews or use 'Review Swaps' – Amazon targets these accounts
  • ARCs (Advance Review Copies) are the most effective legal method
  • Include a personal request for a review in your book's back matter
  • Use services like Pubby, NetGalley, or BookSprout to find reviewers

The Power of Social Proof

A book with zero reviews is a ghost town. Readers are hesitant to buy something unvetted. But getting those first 10 reviews is often the hardest part of the publishing journey.

The ARC Strategy

ARC stands for **Advance Review Copy**. You provide a free digital copy to readers in exchange for an *honest* review. Note: You cannot *require* a positive review, only request an honest one.

TOS Compliance

It is against Amazon TOS to offer payment, gift cards, or discounts in exchange for a review.

Legitimate Review Sources

  • Your Email List: The most loyal source.
  • Pubby / BookSprout: Platforms that connect authors with ARC readers.
  • Social Media Groups: Genre-specific 'Review Teams' on Facebook or Discord.

The Back Matter Request

Do not assume readers know how much a review helps. Add a simple, heartfelt note at the end of your book:"As an independent author, reviews are my lifeblood. If you enjoyed this, please take 2 minutes to leave a review on Amazon."

AK
Arun Kumar

Launch Expert

Helped dozens of books reach #1 New Release status through legal social proof.

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